Close up of someone hand writing on a page

Benromach

How do you convey the dedicated craft that goes into a fully handmade whisky brand whilst helping position them for a new generation of consumers?

 

Benromach’s brand typeface is based on original sign painter’s art, and uses modern techniques to give it an organic edge so that each block of copy has a human feel.

Made by hand written in red text within dotted baselines on a grey background
BACKGROUND

Our new Benromach wordmarque derives from the brand’s history, with the original hand-painted lettering from the distillery’s pagoda-style roof providing the inspiration for the new logotype.

Each character was hand-drawn and then digitised to create a new typeface with full language support to ensure consistent use across all communications.
Vintage Benromach Distillery image in black and white
White letters Aa in Benromach font on red background
Close up of hands painting on white background with red paint
CONSTRUCTION

To mimic a sign painter’s art, we designed a full range of alternate characters with slightly different proportions so that each block of type feels more hand-drawn and organic. The typeface automatically selects these characters as text is set to ensure each slug of copy is unique.

The letter B within a baseline dotted line on red background
In Application

The typeface is the bedrock of all Benromach communications, used boldly on everything from packaging and printed comms to digital and retail environments. The bold, red gas pipe lettering is the visual shorthand for the brand. Made by hand for genuine character.

Benromach brand text in red describing the whisky on a white bacground
White mobile screens showing Benromach website screens on a red illustrated distillery background
Cask Strength text on a white background with barley as an image in the text
Close up of Benromach bottle on white background

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