Newspaper Club

Newspaper Club was founded in 2010 to help everyone make their own newspapers, and print millions every year in a range of sizes. From actual newspapers, to journals, printed portfolios, promotions and zines, and even wedding announcements, they’ve seen it all.
We were asked to create a headline typeface that would be as flexible as they are.
Background
Newspaper Club wanted to create a new and ownable brand typeface that could blend seamlessly with their current brand visual identity, working hard across a variety of headline shapes and sizes. Their brand style is big, bold, and dynamic, using stacked type to build impactful headlines that feel like a modern reinterpretation of tabloid-style typography.
We suggested using a variable font approach to help them dial in and stack their headlines with precision, using weight and width contrast to bring a sense of energy to their typographic system.

 

CONSTRUCTION

Looking at a range of vintage and retro newspaper examples, we combined elements from a number of these sources with some of the more lively parts of their existing brand – in particular, their brand mascot Russell, whose illustrative style relies on simple, flowing curves that are combined with contrasting sharp features. The result is a bold, slightly retro, and unapologetically loud series of weights and widths designed to catch the eye and hold it.

Walker's shortbread glyphe block on brown background in white type
In Application

The comprehensive range of characters and alternates allows the designer to craft headlines individually, making sure each one is carefully considered and appropriate for every touchpoint.

Anne Ward, CEO of Newspaper Club

What’s great about abcD8 is they are very good at what they do but there’s also a real lightness and lot of fun, which really lets the creativity come through.”

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